The iTrip team is comprised of members that have deep experience and skillsets across a variety of industries. We couldn’t do what we do without the expertise of the people behind our brand. Here are a few of the key staff members from iTrip, one of the best travel franchises:
Vickie Storm
GM/CEO
Vickie Storm is at the forefront of our franchise system. She leads the franchise support team and heads up all aspects of training, evaluation, and ongoing franchisee support. Through her expertise, Vickie has helped shape a proven and successful franchising model.
Jeff Beaudin
VICE PRESIDENT OF PROFESSIONAL SERVICES
Jeff Beaudin, Vice President of Professional Services at iTrip, has over 25 years of experience in business development and franchisee training. He is responsible for the onboarding, training, and growth of new franchisees, while also providing ongoing support to ensure operational excellence. Jeff is passionate about empowering entrepreneurs and delivering innovative solutions to help franchisees succeed in the competitive short-term rental market. His collaborative approach and commitment to iTrip's mission contribute to growth and success across the organization.
Lacee Moon
DIRECTOR OF FRANCHISE DEVELOPMENT
Lacee Moon is a franchise development and brand strategy leader with more than eight years of experience supporting high-growth organizations through strategic communications, business development, and scalable growth initiatives. Her background spans executive communications, brand positioning, and franchise sales strategy, giving her a unique perspective on how strong messaging and operational alignment drive long-term business growth.
At iTrip, Lacee leads franchise development efforts focused on creating a clear, consistent, and high-quality candidate experience from initial introduction through onboarding. She is passionate about helping entrepreneurs identify the right opportunities for business ownership while supporting iTrip’s continued national expansion through relationship-driven growth and strategic partnerships.
With a systems-oriented approach, Lacee works closely across teams to strengthen sales processes, improve scalability, and ensure future franchise owners have the confidence, clarity, and support needed to succeed in the vacation rental industry.
