How to Promote Property Management Business with iTrip
It goes without saying that getting the word out about your iTrip Vacations® franchise will be one of your top priorities, and one of ours, too; we’ll help you market your new business with some sophisticated in-house resources. But if you’re wondering how to promote property management business on your own, there are a number of smart ways to do so. Here, we’ll discuss a few of them.
Network, Network, Network!
When it comes to promoting your property management business with iTrip, nothing beats the power of networking, and there is no better place to do that than at your local Chamber of Commerce. These organizations provide excellent regular opportunities to meet new faces, chat with community members, and converse with other business owners. Meeting members of your community, sharing stories and experiences with them, and letting them know you’re there to provide expert short-term property management goes a long way toward growing your iTrip property management franchise. Chambers also frequently offer members free or discounted marketing services, access to advice from small business experts, and other resources not otherwise available, making your membership an even smarter move.
Leverage Social Media to Market Your Business
These days, there’s hardly a person who doesn’t engage with social media platforms like Facebook, Instagram, and Twitter. Today an astounding 36.8% of the world’s population use Facebook — and that’s just the one platform! In fact, it’s estimated that there are 4.7 billion social media users across the globe, so it doesn’t take much to realize the potential of using it as a marketing tool. As an iTrip franchisee, you can harness the reach of social media to announce the addition of new rental properties to your portfolio, as well as to share details about your property management services. If you don’t have the time to manage these platforms yourself, consider hiring someone who does. It will be well worth the investment.
Focus on the Client Experience
Customer service is essential in any industry, but it’s especially so in ours. Paying attention to the client and guest experience generates positive word of mouth, and that’s something you simply can’t buy. When your property-owner clients and their guests are happy, they share their positive experiences with others, which helps to grow your franchise. When it comes to promoting your property management business, we’ve always believed in the importance of customer service as an indispensable marketing tool. It’s helped us become industry leaders, and it’ll serve you well, too.
Our Robust Property Management Franchise Marketing Efforts
You can count on our in-house experts to develop and deliver robust marketing campaigns that not only reach more prospective customers but also highlight the many reasons why they should rely on your iTrip property management company over the competition. Our email campaigns and monthly newsletter reach thousands of potential clients, and our deep relationships with listing sites such as Airbnb, Booking.com, and Vrbo ensure your properties are being seen by more eyes more of the time. We’ve also created a cache of marketing resources, including direct mail materials and templates, that you can use anytime to craft local marketing initiatives and grow your business.
The bottom line is, that we’re not successful as a brand if you’re not successful as a franchisee, so we’re with you every step of the way!
iTrip Vacations is a leader in the short-term rental property management industry. To find out how to become part of it, reach out to one of our franchise experts today!