Starting a Property Management Business and Marketing Your Rentals
Marketing the properties your iTrip® franchise manages will be an important responsibility, and the good news is starting a property management business with us will get you instant access to our expert strategies to put them in front of potential customers. That said, you will need to implement a plan to integrate local marketing, and there are smart ways you can help grow your vacation rental franchise.
Here, we’ll look at how to put the short-term rental properties you manage in front of the widest audience possible, allowing you to become an important resource for homeowners in your community.
Valuable Industry Relationships
When you become part of the iTrip brand, you get immediate access to exclusive benefits. iTrip is a trusted industry name as a growing network of professional short-term rental property managers. Our franchisees serve thousands of homeowners and investors across the country, making us a household name when people talk about short-term rental property management. This kind of brand recognition is not something many other business options can offer, allowing our franchise owners to spend time networking and focusing on customer service.
However, brand recognition is not the only way we save our franchisees time and energy. Our long-term industry relationships with some of the leading booking sites like Airbnb, Vrbo, Booking.com, and others allow iTrip properties to be seen by more people. Through robust vacation rental digital marketing, your listings will be seen on over 80 websites, guaranteeing that you reach prospective customers at all times.
Your iTrip franchise will also benefit from our…
- Email campaigns that target or retarget prospective rental guests who have received a quote. Our remarketing efforts alone result in 3% to 4% more bookings!
- Social media exposure on Facebook, Twitter, Instagram, Pinterest and LinkedIn.
- Destination-specific content on the blog that showcases area attractions, restaurants, and things to do.
Additionally, starting a property management business with iTrip will unlock immediate access to our proprietary software, system integrations, and franchise app to help manage your listings, allowing them to rank higher in search results for potentially more bookings.
Staying Connected to Community
One of the most important ways to market your rental properties is to market the services your franchise offers because the more people who know about your business, the better. Networking with your community is a smart way to stay on top of local trends and share everything your iTrip business provides to short-term rental owners and visiting guests. Many iTrip franchisees join the local Chamber of Commerce, sponsor events, stay active on social media, and offer referral partnerships for real estate agents. It’s vital that you interact with your community on a regular basis, as you’ll be the face of your iTrip business and its best advocate for short-term rentals.
The short-term rental industry continues to be poised for growth. . To find out more about how to become part of it as an iTrip franchisee, reach out today!
